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BTS comeback draws a smaller crowd than hoped, hitting parent company Hybe's shares

Shares in Hybe, the parent company of South Korean boyband BTS, fell 15% on Monday as their much-anticipated comeback drew a smaller crowd than expected.

1 report1 sourceMar 23, 2026, 3:55 PM
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CNBCMar 23, 2026, 3:55 PM

BTS comeback draws a smaller crowd than hoped, hitting parent company Hybe's shares

Shares in Hybe, the parent company of South Korean boyband BTS, fell 15% on Monday as their much-anticipated comeback drew a smaller crowd than expected.

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