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The BTS ARMY is coming to your town, packing $5.3-billion spending power

BTS fans from around the world are pouring into Seoul, spending big on travel, beauty treatments, shopping and experiences, even if they don’t have concert tickets. While turnout for Saturday's show fell short of the…

1 report1 sourceMar 24, 2026, 10:38 AM
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The Globe and MailMar 24, 2026, 10:38 AM

The BTS ARMY is coming to your town, packing $5.3-billion spending power

BTS fans from around the world are pouring into Seoul, spending big on travel, beauty treatments, shopping and experiences, even if they don’t have concert tickets. While turnout for Saturday's show fell short of the 260,000 that was projected, the real financial power lies with fans who are eager to spend on services and merchandise.

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