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Instagram boss warns users will be 'overwhelmed' without algorithm

The head of Instagram says the average person who turns off their algorithm will have a much worse "user experience", as Australia debates new opt-out laws. Grouped from 2 articles across 2 sources.

2 reports2 sourcesSep 10, 2026, 4:59 AM
FilterABC Australia
Clustered coverageABC Australia, The Guardian
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ABC AustraliaSep 10, 2026, 4:59 AM

Instagram boss warns users will be 'overwhelmed' without algorithm

The head of Instagram says the average person who turns off their algorithm will have a much worse "user experience", as Australia debates new opt-out laws.

The GuardianSep 10, 2026, 2:10 AM

Instagram boss says users will be ‘overwhelmed’ with brand content in algorithm-free world

Adam Mosseri says platform’s algorithm ‘feels like a black box’ but company trying to give users more control after Labor announces opt-out plan Follow our Australia news live blog for latest updates Get our new political email , free app or daily news podcast Instagram’s chief executive has said users will have a worse experience in an algorithm-free world, seeing more brand-related content, and spend less time on the app. The comments come as the Australian government plans to give users the option to opt out of algorithms , with the prime minister, Anthony Albanese, announcing plans on Tuesday to require social media platforms to prompt users to choose between a feed of algorithm-recommended content or a reverse chronological feed of the pages users follow. Labor also plans to introduce a range of measures designed to address online harm on the sites. Continue reading...

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