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The World Cup of adverts: How brands are competing to entertain, not simply sell

Kim Kardashian, Timothée Chalamet and Susan Boyle feature in ambitious ads ahead of the World Cup.

1 report1 sourceJun 12, 2026, 4:18 AM
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BBC NewsJun 12, 2026, 4:18 AM

The World Cup of adverts: How brands are competing to entertain, not simply sell

Kim Kardashian, Timothée Chalamet and Susan Boyle feature in ambitious ads ahead of the World Cup.

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