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Apple at 50: The iPhone maker 'blew a 5-year lead' on AI, but former insiders say it can still win

In dominating consumer devices, Apple sold users on the promise of privacy. To compete in AI, it may have to pivot.

1 report1 sourceApr 4, 2026, 12:00 PM
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CNBCApr 4, 2026, 12:00 PM

Apple at 50: The iPhone maker 'blew a 5-year lead' on AI, but former insiders say it can still win

In dominating consumer devices, Apple sold users on the promise of privacy. To compete in AI, it may have to pivot.

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