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From fashion forward to failure: What went wrong for Cue?

Cue had a reputation for reinvention, with the proof hanging in the wardrobes of generations of women. But what inspired the start of the brand in 1968 has led to its demise.

1 report1 sourceSep 20, 2026, 5:05 AM
FilterABC Australia
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ABC AustraliaSep 20, 2026, 5:05 AM

From fashion forward to failure: What went wrong for Cue?

Cue had a reputation for reinvention, with the proof hanging in the wardrobes of generations of women. But what inspired the start of the brand in 1968 has led to its demise.

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