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Money to burn? The humble matchbox gets a £235 makeover

Described as the ‘must-have’ home accessory of 2026, sales of ‘posh’ matchboxes are up 121% at Selfridges Goodbye Swan Vesta, hello Cartier. Matchboxes are the latest home accessory to get a luxury makeover – and some…

1 report1 sourceApr 12, 2026, 5:00 AM
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The GuardianApr 12, 2026, 5:00 AM

Money to burn? The humble matchbox gets a £235 makeover

Described as the ‘must-have’ home accessory of 2026, sales of ‘posh’ matchboxes are up 121% at Selfridges Goodbye Swan Vesta, hello Cartier. Matchboxes are the latest home accessory to get a luxury makeover – and some of the price tags are striking. At the upmarket department store chain Selfridges, sales of posh matchboxes are up 121% year-on-year and it said they were “the must-have home accessory for 2026”. The store has more than doubled its range to meet demand, selling over 100 styles at prices ranging from £5 to more than £230. Continue reading...

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