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Tim Cook turned Apple into a $4 trillion juggernaut by not trying to be Steve Jobs

Tim Cook's 15-year tenure at the helm of Apple was highly profitable for Wall Street, as the company's market cap swelled from $350 billion to $4 trillion.

1 report1 sourceApr 21, 2026, 5:29 PM
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CNBCApr 21, 2026, 5:29 PM

Tim Cook turned Apple into a $4 trillion juggernaut by not trying to be Steve Jobs

Tim Cook's 15-year tenure at the helm of Apple was highly profitable for Wall Street, as the company's market cap swelled from $350 billion to $4 trillion.

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