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Starbucks CEO Brian Niccol says next stage of turnaround focuses on cafe makeovers, customer experience

Starbucks is now two years into its turnaround under CEO Brian Niccol. Grouped from 2 articles across 1 sources.

2 reports1 sourceSep 10, 2026, 4:49 PM
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CNBCSep 10, 2026, 4:49 PM

Starbucks CEO Brian Niccol says next stage of turnaround focuses on cafe makeovers, customer experience

Starbucks is now two years into its turnaround under CEO Brian Niccol.

CNBCSep 10, 2026, 3:55 PM

Starbucks is back, CEO Brian Niccol says. Here is what he's focused on next

Niccol added that he aims to "finish the job on uplifting all of our coffeehouses."

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