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How GM is trying to talk used car shoppers into buying new vehicles

Automakers say that substantial shares of the customers walking into a dealership looking for certified used cars end up buying new. Here's how it works.

1 report1 sourceNov 10, 2026, 1:00 PM
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CNBCNov 10, 2026, 1:00 PM

How GM is trying to talk used car shoppers into buying new vehicles

Automakers say that substantial shares of the customers walking into a dealership looking for certified used cars end up buying new. Here's how it works.

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