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OpenAI's first crack at online shopping stumbled. It's preparing for the next wave

Etsy, Walmart and Shopify were quick to jump into Instant Checkout, but item information was often inaccurate and onboarding merchants was difficult.

1 report1 sourceMar 20, 2026, 7:00 PM
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CNBCMar 20, 2026, 7:00 PM

OpenAI's first crack at online shopping stumbled. It's preparing for the next wave

Etsy, Walmart and Shopify were quick to jump into Instant Checkout, but item information was often inaccurate and onboarding merchants was difficult.

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