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Italy investigates Sephora and Benefit over skincare marketing to children

Italy's competition authority said the LVMH-owned cosmetic brands Sephora and Benefit used an "insidious marketing strategy" to appeal to tween consumers.

1 report1 sourceMar 27, 2026, 3:58 PM
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CNBCMar 27, 2026, 3:58 PM

Italy investigates Sephora and Benefit over skincare marketing to children

Italy's competition authority said the LVMH-owned cosmetic brands Sephora and Benefit used an "insidious marketing strategy" to appeal to tween consumers.

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