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What comes after Labubu? Inside Pop Mart’s next grow play

Pop Mart is betting on films, theme parks and global expansion to turn Labubu into a lasting franchise, even as the initial craze fades.

1 report1 sourceMar 25, 2026, 8:17 AM
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CNBCMar 25, 2026, 8:17 AM

What comes after Labubu? Inside Pop Mart’s next grow play

Pop Mart is betting on films, theme parks and global expansion to turn Labubu into a lasting franchise, even as the initial craze fades.

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