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Thorne is on pace for $650 million in sales as Gen Z fuels a supplement boom — despite subscription fatigue

Thorne has been around for 42 years but between 2022 and 2025, its business more than doubled thanks to health-conscious Gen Z and millennial shoppers.

1 report1 sourceApr 2, 2026, 11:00 AM
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CNBCApr 2, 2026, 11:00 AM

Thorne is on pace for $650 million in sales as Gen Z fuels a supplement boom — despite subscription fatigue

Thorne has been around for 42 years but between 2022 and 2025, its business more than doubled thanks to health-conscious Gen Z and millennial shoppers.

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